Amazon Hopes to Snare Holiday Ad Dollars By Pairing NFL With NBA

Amazon’s Prime Video has been working on its holiday ad game. After debuting an NFL game on “Black Friday” in 2023, the streaming giant plans to add NBA games to the mix, bolstering its efforts to woo some of the millions Madison Avenue typically spends in the run-up to the end-of-year holidays. “We are looking […]

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