Advertisers Hungry for Super Bowl, NFL in Early TV Upfront Talks

The kickoff of the NFL’s next season remains months away, but Madison Avenue can’t wait to play football. Demand for commercial slots in regular-season NFL games as well as in NBC’s scheduled 2026 telecast of Super Bowl LX is heavy, according to three people familiar with the matter, with NBC seeing what is perhaps heavier-than-anticipated […]

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