Netflix, Yahoo in Pact to Expand Programmatic Ad Sales
-
Variety posted an update
Netflix added Yahoo to its list of partners for programmatic ad sales, the streaming giant’s latest effort to spark interest in its ad-supported subscription tier. “This will enable clients to buy Netflix advertising through Yahoo programmatically, and will be available later this year in all 12 of our ad-supported countries,” said Amy Reinhard, Netflix’ president […]
Responses