Imax CEO Rich Gelfond on China’s Summer Box Office Surge Despite Trump Tariffs: ‘Very Much Business as Usual’ (EXCLUSIVE)

Imax is riding high in China with box office numbers up 106% year-over-year through May, significantly outpacing the overall Chinese exhibition industry’s 27% growth. The premium format now commands a record 5.3% share of the Chinese box office, signaling unprecedented audience appetite for the Imax experience. In an exclusive interview at the Shanghai International Film […]

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